We keep things growing.
Keep every plant alive.
01
Our values
/ 01
Observe
Watch first, act second. Every plant tells you what it needs.
/ 02
Care
Small, consistent care beats grand gestures.
/ 03
Grow
Ship, learn, and let things get better over time.
From the greenhouse of Mara Okafor
Nobody has a black thumb.
Every "plant killer" I meet has the same story: they loved their plants too much, then too little, then gave up. The problem was never the person. It was that nobody told them what the plant actually needed.
So we built TEND around one idea: a plant is a schedule, not a mystery. Snap it, and it tells you when to water, when to feed, when to move it toward the light.
Nobody has a black thumb. They just never had the schedule.
Mara OkaforFounder, TEND
The growers
Builders who also keep plants.
M
Mara
Founder
A
Amara
Botany
L
Leo
iOS
P
Priya
ML / ID
S
Sam
Design
N
Noor
Community
Your plants are already thirsty.
Keep every plant alive.
film · Nadin Sh