seedlings
The balcony garden
six pots, one south-facing rail, zero casualties
by Amara
Plant care, without the guesswork
Keep everyplantalive.
A plant-care app that learns what each of your plants needs — water, light, food — and reminds you before it droops.
photo · Albina White
● 3 plants thirsty
01
From mystery plant to thriving garden
Three steps. No plant encyclopedias.
/ 01
Snap
Point your camera at any plant and TEND names it — species, light needs, water schedule.
/ 02
Learn
A care plan builds itself: when to water, feed, repot, and rotate toward the light.
/ 03
Tend
Gentle reminders before your plant droops. Check it off and it logs your garden's history.
02
Everything your plants need
One app, no green thumb required.
Instant plant ID
Snap a photo and know the species, light, and water needs in seconds.
Water reminders
A nudge before the droop — never over- or under-water again.
Light meter
Use your camera to measure the light in any corner of your home.
Feeding schedule
Fertilizer and repotting plans that follow each plant's season.
Repotting alerts
TEND knows when roots need room and walks you through the move.
Plant sitter
Hand your whole garden to a friend while you're away — with notes.
03
Real homes, real plants
Gardens tended by people, photographed where they grow.
04
Watch a cutting become a plant
Two minutes of growth, one time-lapse.
time-lapse · Pixabay
05
Tended with TEND
Real gardens, told by the people who keep them.
glasshouse
Greenhouse mornings
a plant room that waters itself on schedule
by Leo
rescue
The comeback pothos
brought back from a single cutting
by Priya
urban jungle
Trailing wall
forty plants, one app, no guessing
by Sam
From the greenhouse of Mara Okafor
Nobody has a black thumb.
Every "plant killer" I meet has the same story: they loved their plants too much, then too little, then gave up. The problem was never the person. It was that nobody told them what the plant actually needed.
So we built TEND around one idea: a plant is a schedule, not a mystery. Snap it, and it tells you when to water, when to feed, when to move it toward the light.
Nobody has a black thumb. They just never had the schedule.
Mara OkaforFounder, TEND
06
By the numbers
Live, from our backend.
1.8M
plants identified
46M
water reminders sent
12k
species in our library
310k
growers tending gardens
07
Loved by growers
People who stopped guessing.
★★★★★
"I've kept a fiddle leaf alive for two years. I used to kill succulents."
Amara K.Plant parent
★★★★★
"The light meter alone is worth it. My 'dark corner' wasn't dark."
Leo M.Balcony gardener
★★★★★
"It told me my monstera was thirsty before I could see it droop."
Priya S.Rescue grower
08
The roadmap
Where we're going.
Q3 2026
Plant ID + care schedules, live in beta.
Q4 2026
Community gardens and plant-sitter sharing.
Q1 2027
Light meter for every room, on iOS and Android.
Q2 2027
The TEND marketplace — cuttings, swaps, and rare finds.
09
Questions, answered.
How does plant ID work?+
Snap a photo and TEND matches it against 12,000 species — usually in under a second.
Will it tell me if I'm over-watering?+
Yes — the schedule adapts to the plant, the season, and how fast your soil dries.
What if I go on holiday?+
Turn on plant-sitter mode and hand your garden to a friend, with your full care schedule.
Is it free?+
Yes — everything is free during beta, and plant ID plus reminders stay free after launch.
Do you sell my data?+
No. Your garden is yours. We never show ads or sell plant data.
Can I export my garden?+
Yes — pull your whole garden history as a CSV or a printable care sheet.
The growers
Builders who also keep plants.
M
Mara
Founder
A
Amara
Botany
L
Leo
iOS
P
Priya
ML / ID
S
Sam
Design
N
Noor
Community
Your plants are already thirsty.
Keep every plant alive.
film · Nadin Sh